Encoding.com Collaborates with Dolby to Bring Professional Audio Capabilities to World's Largest Video Encoding Platform

PR NewswirePress Release: Encoding.com – Thu, Apr 12, 2012 5:30 PM EDT

Editor's Comment: Why Dolby? Because it's simply more efficient than DTS.

SAN FRANCISCO, April 12, 2012 /PRNewswire/ -- Encoding.com, the world's largest video encoding service, and provider of Vid.ly, the universal video URL platform, announced that it is working with Dolby® Laboratories, Inc. (NYSE: DLB - News), to integrate Dolby Digital Plus within Encoding.com's cloud-based video platform. Dolby Digital Plus enables the delivery of high-quality audio to a wide range of devices and distribution workflows, including broadcast, over-the-top, online, and video-on-demand. The combination of Encoding.com's video expertise, with Dolby's world-class audio capabilities, enables Hollywood studio-quality video experiences to online and mobile platforms.

This collaboration between Dolby and Encoding.com addresses the challenge of providing high-quality digital content across multiple platforms. Dolby Digital Plus ensures the delivery of high-quality sound, with a bandwidth-efficient audio solution, that is designed to preserve and maintain the integrity of an artist's content. Together, Encoding.com and Dolby provide an ideal solution for studios, cable programmers and video-on-demand service providers, to deliver high-quality premium video to HDTVs, smart phones, tablets, and PCs.

"Dolby Digital Plus is a key part of high-definition entertainment and delivers a cinematic sound experience to consumers across a wide range of devices," said Jean-Christophe Morizur, Senior Director, Professional Solutions, Dolby Laboratories. "Encoding.com is a leader in Cloud encoding services and our collaboration enables service providers to deliver high-quality, multi-channel audio entertainment for services, devices and applications."

Dolby Digital Plus delivers a studio-quality HD audio experience to a large array of devices, including smart phones, connected TVs, Blu-ray players, tablets, and game consoles. There are more than 640 million devices which support Dolby Digital.

"Partnering with Dolby, we can now offer our customers the highest-level, pro-audio capabilities to ensure their video content not only looks great, but sounds extraordinary, across all popular web, mobile and OTT platforms," said Jeff Malkin, president of Encoding.com. "Supporting the TV Everywhere initiatives, driven by our media and entertainment customers, Encoding.com and Dolby, working together, are committed to bringing the theater experience into consumers' homes and pockets."

About Encoding.com

Encoding.com, the world's largest video encoding service and provider of Vid.ly, the universal video URL platform, powers thousands of companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising. Blending a flexible SaaS model, using cloud-computing platforms, Encoding.com enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments. Encoding.com supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence™ to accelerate processing, reduce errors and optimize video for any device. Gartner recognized Encoding.com as a "Cool Vendor 2011." For ongoing Company updates, please see http://blog.encoding.com or follow @encodingdotcom on Twitter.