Dolby and Philips Announce Dolby 3D Format Specification for Delivering High-Quality, Glasses-Free 3D Video Content to Broad Ran

Dolby demonstrates how creative professionals can use industry-leading tools like The Foundry’s NUKE and OCULA to create Dolby 3D content

Business WirePress Release: Dolby Laboratories, Inc. – 9 hours ago

Yes. It's Dolby again. This time they are in for the 3D, which will be the future of online entertainment

LAS VEGAS--(BUSINESS WIRE)--

Dolby Laboratories, Inc. (DLB) and Royal Philips Electronics (NYSE:PHG; AEX:PHI) today announced the Dolby® 3D format, a new content delivery specification for Dolby 3D. The Dolby 3D format ensures that 3D content delivered to TVs, smartphones, PCs, and tablets enabled with Dolby 3D looks its very best, and accurately reflects what the content creator originally intended.

The Dolby 3D format, which attaches essential playback information to content, will be available through a licensing program. Leading postproduction tool provider The Foundry will be demonstrating the future integration of the Dolby 3D format into its popular NUKE and OCULA postproduction products.

Dolby 3D is a comprehensive suite of technologies for the creation, delivery, and playback of glasses-free 3D content, producing auto-stereoscopic images with lifelike realism. In addition to eliminating the need for glasses, Dolby 3D has no narrow “sweet spot,” so viewers can enjoy the sharpest images regardless of where they sit.

Roland Vlaicu, Senior Director, Broadcast Imaging, Dolby Laboratories explained, “The Foundry’s award-winning products and tools are behind the groundbreaking 3D visual effects in such films as Avatar, Tron: Legacy, and Hugo. By providing powerful tools to create Dolby 3D content, Dolby and Philips will make it easier than ever for Hollywood to create content for glasses-free 3D TVs and other devices.”

“The professionals using our postproduction tools want to know that whatever they create is going to look great, no matter where or how viewers choose to watch,” said Simon Robinson, Chief Scientist and Co-Founder of The Foundry. “The Dolby 3D format will ensure that creative professionals’ artistic vision is recreated intact in the home.”

According to Guido Voltolina, manager of the joint project between Dolby and Philips, the Dolby 3D format specification is a crucial milestone in clearing the hurdles to easy and customizable 3D viewing on TVs, tablets, smartphones, and laptops. “By demonstrating a brilliant 3D experience that doesn't require glasses using The Foundry’s award-winning content creation tools, we will make it possible for 3D to finally succeed in the home,” said Voltolina.

At NAB Show® 2013 (booth SU1702), visitors will see how creative professionals can use such industry leading tools as The Foundry’s NUKE and OCULA to create Dolby 3D content. Other demonstrations include over-the-top streaming of Dolby 3D content onto a wide range of glasses-free devices through VUDU®.

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